Kelsie McWilliams

Hi, I'm Kelsie McWilliams

I'm a professional writer, editor, and instructional designer

Professional Profile

Skilled writer and editor with 12+ years of interdisciplinary experience. Accomplished and adaptive instructional designer with six years of experience applying ADDIE, backwards design, and UDL principles to develop engaging content for adult learners. Higher education administrator trained in online education and project management. Core competencies include:

  • eLearning Content Development
  • Writing and Editing
  • Marketing and SEO Copywriting
  • Training and Development
  • Assessment and Evaluation
  • Performance Management

Education

COLORADO STATE UNIVERSITY GLOBAL
5/2020

Graduate Certificate in Digital Instructional Architecture

UNIVERSITY OF COLORADO DENVER, Denver, CO
5/2014

M.A. in Rhetoric and the Teaching of Writing

GPA – 4.0

UNIVERSITY OF COLORADO DENVER, Denver, CO
5/2012

B.A. in English Writing and Creative Writing (dual degree)

Minors in History and Interdisciplinary Research Methods

Career Summary

Colorado State University Global – Remote/Aurora, CO
12/2017 – Present

Student Services Coordinator, July 2020 - Present

  • Manage daily operations for Career Navigation Services and the Writing Center
  • Oversee a staff of 25 career coaches, 16 writing consultants, and seven résumé reviewers
  • Develop strategic vision and goals for Career Navigation Services and the Writing Center
  • Provide professional development for writing consultants, career coaches, and résumé reviewers
  • Serve on university committees and participate in interdepartmental projects and process development initiatives with other university managers
  • Create resources for the Writing Center and Career Navigation Services to meet student and alumni needs based on internal data, program offerings, and industry trends
  • Coordinate with faculty operations to recruit and train writing consultants, career coaches, and résumé reviewers

Contractor - Curriculum Special Projects, March 2019 - Present

  • Edit and proofread course content while ensuring adherence to university standards and style guidelines
  • Improve quality of course content through collaboration with instructional designers, SMEs, and program managers
  • Perform quality control reviews of courses for migration to new learning object repository

Writing Center Coordinator, December 2017 - July 2020

  • Partnered with university stakeholders to improve, expand, and promote writing center services, resulting in a 586% increase in monthly writing consultations
  • Designed and created two self-guided courses in Canvas for 20,000 students and 600+ faculty members to facilitate university-wide transition to APA7 style guidelines
  • Implemented an online scheduling system to monitor usage and client satisfaction
  • Developed policies and procedures for hiring, onboarding, and training writing consultants
  • Revised and developed 20+ instructional resources on writing center website in response to user feedback and data from Google Analytics
  • Increased staff from five to 16 writing consultants to expand appointment availability for clients
  • Designed and developed self-paced and instructor-led professional development courses in Canvas for writing consultants in response to needs identified in employee performance evaluations
Visiture – Remote
10/2017 – 12/2017

Contract Medical Writer

  • Composed SEO content on various medical conditions, treatments, and procedures
The Writing Center at CU Denver, Denver, CO
8/2010 – 12/2017

Supervisor

  • Developed, created, and revised professional development courses in Canvas focused on writing, grammar, and pedagogy for 20+ writing consultants
  • Collaborated and networked with faculty and campus resources to provide 50+ instructional workshops and presentations per semester for students of various levels and disciplines
  • Composed, revised, and proofread instructional resources for students and job aids for 20+ consultants

Writing Consultant

  • Developed, edited, and proofread instructional resources, web content, marketing materials, and student testimonials while ensuring adherence to in-house and university style guidelines
  • Provided face-to-face and asynchronous writing feedback and instruction to 20+ students per week
SDL PLC – Remote
4/2017 – 10/2017

Contract Copywriter

  • Wrote UX/UI microcopy for the Samsung Bixby virtual assistant app, in accordance with the brand's tone, voice, and in-house style guidelines
  • Revised, edited, and proofread 2000+ lines of copy in Excel on a weekly basis 
  • Conducted beta testing by logging responses to user utterances
Volume Public Relations, Highlands Ranch, CO
8/2015 – 8/2016

Research Writer

  • Wrote 1-2 page informational briefs reviewing and synthesizing cognitive research for lay readers
  • Composed trade magazine articles, according to APA style guidelines, on current, evidence-based public relations strategies

Publications

Freelance

Writer & Editor
7/2007 – Present
  • Provide instructional and developmental feedback on writing in various fields and disciplines
  • Produce creative SEO copy that adheres to style guidelines (APA, MLA, Chicago, AP, AMA, CSE, etc.) while targeting the appropriate audience(s)
  • Proofread for grammar, mechanics, syntax, and adherence to style guidelines